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language:"eng"
~subject:"Brand image"
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Brand image
Personalmarketing
678
HR marketing
642
Personalbeschaffung
214
Recruitment
203
Corporate reputation
184
Firmenimage
184
Personalmanagement
179
Human Resource Management
177
Markenführung
143
Brand management
142
Employee retention
92
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90
Employer branding
79
Markenimage
67
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Hochqualifizierte Arbeitskräfte
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Arbeitszufriedenheit
54
Job satisfaction
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Corporate culture
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employer branding
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Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Kabst, Rüdiger
2
Kenning, Peter
2
King, Ceridwyn
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
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1
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1
Carpentier, Marieke
1
Christodoulides, George
1
Clarke, Marilyn
1
Cromheecke, Saartje
1
Cushen, Jean
1
Da Motta Veiga, Serge P.
1
Dalvi, Dipali Shrikant
1
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Human resource management
4
The journal of brand management : an international journal
4
Corporate reputation review
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of vocational behavior
2
Research in personnel and human resources management : a research annual
2
The international journal of human resource management
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Chinese management studies
1
Corporate reputation review : an international journal
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
Human resource management in consulting firms
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of organizational analysis
1
International journal of selection and assessment : IJSA
1
Journal of HRM - human resource management
1
Journal of academic research in economics
1
Journal of business economics : JBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of intellectual capital
1
Journal of managerial issues : JMI
1
Journal of marketing management : MM
1
Journal of organizational effectiveness : people and performance ; JOEPP
1
Management of permanent change
1
Managing human resources : personnel management in transition
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
1
Qualitative research in accounting & management
1
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ECONIS (ZBW)
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1
Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Dženopoljac, Vladimir
;
Ognjanović, Jasmina
; …
- In:
Journal of intellectual capital
24
(
2023
)
7
,
pp. 31-54
Persistent link: https://www.econbiz.de/10014506820
Saved in:
2
Management accountants' image, role and identity : employer branding and identity conflict
Ala-Heikkilä, Virpi
;
Järvenpää, Marko
- In:
Qualitative research in accounting & management
20
(
2023
)
3
,
pp. 337-371
Persistent link: https://www.econbiz.de/10014323408
Saved in:
3
Analysis of methodical approaches to employer brand management and evaluation
Dzhulai, Maryna
- In:
Technology audit and production reserves
3
(
2022
)
4/65
,
pp. 26-31
Persistent link: https://www.econbiz.de/10013326652
Saved in:
4
Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira
;
Van Hoye, Greet
;
Schollaert, Eveline
- In:
International journal of selection and assessment : IJSA
30
(
2022
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10013461429
Saved in:
5
Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa
;
Nickel, Valerie
;
Faißt, Rebekka
; …
- In:
Journal of HRM - human resource management
25
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013530856
Saved in:
6
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
7
Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
Saved in:
8
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
9
The role of employer branding and employee branding in the multinationals
Sharma, Mala
;
Verma, Pratibha
- In:
Technology, management and business : evolving perspectives
,
(pp. 71-77)
.
2023
Persistent link: https://www.econbiz.de/10014342185
Saved in:
10
Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika
;
Tanwar, Karnica
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
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