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language:"eng"
~subject:"Customer analysis"
~type:"article"
~type_genre:"Book section"
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Customer analysis
Market segmentation
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Marktsegmentierung
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Silberer, Günter
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Steinmann, Sascha
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Goh, Khim Yong
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Li, Yunfeng
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Liao, Xiaofeng
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
2
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
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ECONIS (ZBW)
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Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets
Wang, Qingliang
;
Goh, Khim Yong
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 225-233)
.
2012
Persistent link: https://www.econbiz.de/10009548704
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2
Prospective life time value of customers
Ueberwimmer, Margarethe
;
Poettinger, Kerstin
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 205-210)
.
2010
Persistent link: https://www.econbiz.de/10003980890
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3
Contacts between retailers and customers as a basis for customer segmentation in electronic retail
Silberer, Günter
;
Steinmann, Sascha
;
Mau, Gunnar
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 127-149)
.
2009
Persistent link: https://www.econbiz.de/10003862363
Saved in:
4
Multidimensional customer contact sequences
Steinmann, Sascha
;
Silberer, Günter
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 173-195)
.
2009
Persistent link: https://www.econbiz.de/10003862365
Saved in:
5
Applying modified fuzzy neural network to customer classification of e-business
Cao, Yukun
;
Li, Yunfeng
;
Liao, Xiaofeng
- In:
Internet and network economics : first international …
,
(pp. 356-365)
.
2005
Persistent link: https://www.econbiz.de/10003276548
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