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language:"eng"
~subject:"E-commerce"
~type_genre:"Aufsatz im Buch"
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E-commerce
Market segmentation
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Advances in applied economics, business and development
1
Handbook of strategic e-business management
1
International marketing ; Vol. 3
1
Internet advertising : theory and research
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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ECONIS (ZBW)
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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2
Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
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3
The role of e-commerce in multi-channel marketing strategy
Brown, James R.
;
Dant, Rajiv P.
- In:
Handbook of strategic e-business management
,
(pp. 467-487)
.
2014
Persistent link: https://www.econbiz.de/10010234033
Saved in:
4
Study of customer segmentation in e-business
Tian, Ling
;
Ren, Guangwen
-
2011
Persistent link: https://www.econbiz.de/10009303194
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5
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
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6
Segmenting Internet markets
Rodgers, Shelly
;
Cannon, Hugh M.
;
Moore, Jensen
- In:
Internet advertising : theory and research
,
(pp. 149-183)
.
2007
Persistent link: https://www.econbiz.de/10003530780
Saved in:
7
Applying modified fuzzy neural network to customer classification of e-business
Cao, Yukun
;
Li, Yunfeng
;
Liao, Xiaofeng
- In:
Internet and network economics : first international …
,
(pp. 356-365)
.
2005
Persistent link: https://www.econbiz.de/10003276548
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