Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Ying Liu, Hong Li, Geng Peng, Benfu Lv, Chong Zhang
| Year of publication: |
2015
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|---|---|
| Authors: | Liu, Ying ; Li, Hong ; Peng, Geng ; Lv, Benfu ; Zhang, Chong |
| Published in: |
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]. - New York, NY : Springer. - 2015, p. 263-279
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| Subject: | Online-Handel | Online retailing | China | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/s10479-013-1443-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011488427