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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
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The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
The Routledge companion to marketing and feminism
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Critical perspectives on diversity, equity, and inclusion in marketing
3
Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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The SAGE handbook of marketing ethics
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
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Critical marketing : issues in contemporary marketing
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
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Handbook of research on applied AI for international business and marketing applications
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
Memorable customer experiences : a research anthology
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Promotional culture and convergence : markets, methods, media
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The Routledge companion to consumer behavior
2
The nature and scope of marketing research
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Using influencer marketing as a digital business strategy
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2007 Business & Economics Society International Conference ; Vol. 2
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Advances in Islamic finance, marketing, and management : an Asian perspective
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
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Consumer psychology in a social media world
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
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Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
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Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
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Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
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Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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Future of marketing after disruptions and uncertainties : physical, digital, or phygital?
Mishra, Vinaytosh
;
Rana, Sudhir
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 31-40)
.
2023
Persistent link: https://www.econbiz.de/10014338916
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A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
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9
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
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10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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