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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Konsumentenverhalten
Werbewirkung
Direct marketing
473
Direktmarketing
473
Consumer behaviour
129
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
101
Advertising
93
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93
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79
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56
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Online-Marketing
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Marketing management
42
Marketingmanagement
42
Distribution channel
33
Vertriebsweg
33
Theorie
32
Theory
32
direct marketing
26
Direct-to-consumer advertising
22
E-commerce
21
Electronic Commerce
21
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18
Online-Handel
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16
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Aikin, Kathryn J.
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Perri, Matthew
4
Sullivan, Helen W.
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Fogel, Joshua
3
Morimoto, Mariko
3
Rollins, Brent L.
3
Verhoef, Peter C.
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Albaum, Gerald S.
2
Albers, Sönke
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Deighton, John
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Joseph, Mathew
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Ju, Ilwoo
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Lee-Wingate, Sooyeon Nikki
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Limbu, Yam B.
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McFadden, Dawn Thilmany
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Naseri, Mohammad Bakher
2
Poon, Patrick
2
Ramakrishnan, Shravanan
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Spake, Deborah F.
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Taylor, Charles Raymond
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Williams, Pamela A.
2
Willis, Erin
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Xie, Ying
2
Abdul Jumaat bin Mahajar
1
Ahn, Ho-Young Anthony
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Ahn, Ho-young
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Aksakallı, Vural
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Health marketing quarterly
22
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Direct marketing : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
International journal of electronic business
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Akron business and economic review
1
American journal of agricultural economics
1
Applied economics
1
Cogent business & management
1
European journal of marketing : EJM
1
European retail research
1
European review of agricultural economics : ERAE
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ECONIS (ZBW)
186
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
6
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
7
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
8
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
9
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
10
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
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