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language:"eng"
~subject:"Welt"
~subject:"Werbung"
~type_genre:"Conference proceedings"
~type_genre:"Thesis"
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Welt
Werbung
Marketing
373
Consumer behaviour
37
Konsumentenverhalten
36
Theorie
36
Theory
35
Marketingmanagement
34
Marketing management
33
Marketingtheorie
33
Marketing theory
31
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31
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29
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26
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25
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24
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24
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24
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21
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21
Innovation
15
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15
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14
marketing
14
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12
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12
Média és kommunikáció
11
Advertising
10
Entrepreneurship
9
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9
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9
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9
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9
Vendéglátás
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7
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39
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Article in journal
285
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285
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111
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111
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64
Konferenzschrift
58
Graue Literatur
54
Non-commercial literature
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Aufsatz im Buch
33
Book section
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Working Paper
31
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Case study
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22
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21
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12
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11
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11
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9
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9
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8
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7
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7
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7
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6
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6
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6
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4
Bibliographie
4
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4
Dictionary (multilingual)
4
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4
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2
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2
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German
47
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7
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1
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1
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Rossi, Patricia
2
Arnold, Todd J.
1
Ataman, M. Berk
1
Babin, Barry J.
1
Bendeković, Jadranka
1
Braun, Gerhard O.
1
Filipovic, Davor
1
Hansen, Ursula
1
Hennig-Thurau, Thorsten
1
Herr, Paul M.
1
Hildebrandt, Lutz
1
Horch, Heinz-Dieter
1
Houston, Michael J.
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Keller, Peter
1
Klacmer Calopa, Marina
1
Kornelis, Marcel
1
Krishnan, Ram
1
Lackhoff, Fritz
1
Lutz, Richard J.
1
Mairamhof, Gaby B.
1
Nantel, Jacques
1
Perreault, William D.
1
Schöler, Lisa
1
Sharma, Dheeraj
1
Slotegraaf, Rebecca
1
Swett, Pamela E.
1
Thelen, Eva M.
1
Tussyadiah, Iis
1
Veresiu, Ela
1
Viswanathan, Madhu
1
Vrdoljak Raguž, Ivona
1
Wiesen, S. Jonathan
1
Wollni, Meike
1
Workman, John P.
1
Wältermann, Christian
1
Würth, Reinhold
1
Zaccour, Georges
1
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Institution
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American Marketing Association
4
European Marketing Academy
2
World Marketing Congress <19., 2016, Paris>
2
Academy of Marketing Science
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
ENTER <22., 2015, Lugano>
1
Eastern European ESD Conference <3., 2014, Wien>
1
Economist Conference Unit <London>
1
European Society for Opinion and Marketing Research
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on Savings Banks Marketing and Publicity <13, 1983, Helsinki>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Savings Banks Institute
1
International Scientific Conference Economy and Globalisation <2, 2005, Tîrgu Jiu>
1
International Scientific Conference on Economic and Social Development <6., 2014, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
OECD
1
Organisation for Economic Co-operation and Development / Environmental Directorate
1
Scientific Conference on Innovation, Leadership & Entrepreneurship - Challenges of Modern Economy <2015, Dubrovnik>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitatea Constantin Brâncuşi <Tîrgu Jiu> / Facultatea de Ştiinţe Economice
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Varazdin Development and Entrepreneurship Agency
1
Warwick Business School
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
Workshop on Life Cycle Management and Trade <1993>
1
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Developments in marketing science
2
AMA proceedings series
1
Abhandlungen Anthropogeographie
1
Advertising and consumer psychology
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Development economics and policy
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ESOMAR publication series
1
Edition Sportökonomie, Sportmanagement
1
Edition Wissenschaft Apprimus
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
International journal of wine business research : IJWBR
1
International tourism research and concepts
1
Journal of academic research in economics
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management/Business for Professionals
1
OECD documents
1
Report / Marketing Science Institute
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Schriftenreihe electronic commerce, marketing & finance
1
Strategic and international management series
1
Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe (TH) : IEP ...
1
Theses on systems, organisation and management
1
[GDI-Schriften
1
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ECONIS (ZBW)
39
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Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
2
New challenges for tourism promotion : tackling high competition and multimedia changes ; [This book reports on outcomes of the 61st conference of AIEST which took place from 28th...
Keller, Peter
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009491905
Saved in:
3
Marketing at the confluence between entertainment and analytics ; Volume 1
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660717
Saved in:
4
Marketing at the confluence between entertainment and analytics ; Volume 2
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660718
Saved in:
5
DIEM 2015 : scientific conference on innovation, leadership & entrepreneurship - challenges of modern economy" : abstracts of the proceedings : 2st Dubrovnik International Economic...
Vrdoljak Raguž, Ivona
(
ed.
)
-
Scientific Conference on Innovation, Leadership & …
-
2015
Persistent link: https://www.econbiz.de/10011391371
Saved in:
6
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
Saved in:
7
Information and communication technologies in tourism 2015 : proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015
Tussyadiah, Iis
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010514683
Saved in:
8
The political shaping of markets and consumption systems : a consumer culture theory perspective
Veresiu, Ela
-
2015
Persistent link: https://www.econbiz.de/10011498039
Saved in:
9
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
10
Marketing : value creation or value destruction?
Schöler, Lisa
-
2013
Persistent link: https://www.econbiz.de/10009671641
Saved in:
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