Basu, Rituparna; K. Guin, Kalyan; Sengupta, Kalyan - In: International Journal of Retail & Distribution Management 42 (2014) 8, pp. 698-716
Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured...