//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"pol"
~isPartOf:"Journal of marketing"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
5
Nonprofit-Marketing
5
Altruism
3
Altruismus
3
Fundraising
3
nonprofit marketing
3
Charity
2
Consumer behaviour
2
Experiment
2
Feldforschung
2
Field research
2
Konsumentenverhalten
2
Nonprofit organization
2
Nonprofit-Organisation
2
Wohltätigkeit
2
donation behavior
2
field experiments
2
Anreiz
1
Behaviour
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Ehrenamtliche Arbeit
1
Eigeninteresse
1
Gemeinnützige Organisation
1
Incentives
1
Personality psychology
1
Persönlichkeitspsychologie
1
Self-interest
1
Social ethics
1
Social norm
1
Soziale Norm
1
Sozialethik
1
USA
1
United States
1
Verhalten
1
Voluntary work
1
cause-related marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
Polish
English
Author
All
Winterich, Karen Page
2
Aquino, Karl
1
Bolander, Willy
1
Fajardo, Tatiana M.
1
Irmak, Caglar
1
Irwin, Julie Richt
1
Jayachandran, Satish
1
Li, Yexin Jessica
1
Mittal, Vikas
1
Peloza, John
1
Robinson, Stefanie Rosen
1
Singh, Surendra N.
1
Townsend, Claudia
1
Walker Reczek, Rebecca
1
White, Katherine
1
Yin, Bingqing Miranda
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Australasian marketing journal
4
Discussion paper
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
International journal of arts management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing
3
Marketing theory
3
National Bureau of Economic Research Conference Report
3
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
Services marketing quarterly
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Contemporary research in e-branding
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
3
When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page
;
Mittal, Vikas
;
Aquino, Karl
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
Saved in:
4
Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Winterich, Karen Page
;
Walker Reczek, Rebecca
;
Irwin, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 104-120
Persistent link: https://www.econbiz.de/10011749870
Saved in:
5
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
6
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->