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language:"rus"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Marketing mix"
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Marketing management
163
Marketingmanagement
163
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
22
Brand management
15
Markenführung
15
USA
15
United States
15
Brand image
13
Markenimage
13
Marketing theory
13
Marketingtheorie
13
Beziehungsmarketing
12
Relationship marketing
12
Großbritannien
10
Internet marketing
10
Online-Marketing
10
United Kingdom
10
marketing strategy
9
Firm performance
8
Unternehmenserfolg
8
Advertising
7
Lieferantenmanagement
7
Market research
7
Marktforschung
7
Social Web
7
Social web
7
Supplier relationship management
7
Werbung
7
Advertising effects
6
Werbewirkung
6
Brand
5
Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Kundenwert
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Markenartikel
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Hunt, Shelby D.
4
Heerde, Harald J. van
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Butler, Patrick
2
Collins, Neil
2
Dhar, Ravi
2
Dibb, Sally
2
Doherty, Anne Marie
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Hewer, Paul
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Kumar, V.
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Aleti, Torgeir
1
Amir, On
1
Anderson, Erin
1
Antioco, Michael D. J.
1
Araujo, Luis
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of marketing research : JMR
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
184
European journal of marketing : EJM
129
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
SpringerLink / Bücher
53
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
International journal of technology marketing : IJTMkt
41
Springer eBook Collection
41
The journal of product & brand management
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing
31
Journal of business-to-business marketing
30
Marketing theory
30
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
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ECONIS (ZBW)
163
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1
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163
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1
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
2
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
3
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
6
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
8
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
9
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
10
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
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