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person:"Abe, Makoto"
~person:"Rahman, Zillur"
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Search: subject_exact:"Markenbeziehungen"
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Brand loyalty
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Markentreue
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Beziehungsmarketing
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Markenführung
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Abe, Makoto
Rahman, Zillur
Dawes, John
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Han, Heesup
8
Ozuem, Wilson
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Sohail, M. Sadiq
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Rather, Raouf Ahmad
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Management decision : MD
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Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
5
A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
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