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person:"Ahlert, Dieter"
~person:"Borawska, Anna"
~person:"Giapponi, Catherine C."
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Neuroscience
11
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Ahlert, Dieter
Borawska, Anna
Giapponi, Catherine C.
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
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Ghadiri, Argang
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7
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Peters, Theo
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Vom Brocke, Jan
7
Zak, Paul J.
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6
Bechara, Antoine
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Cropanzano, Russell
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Journal of management education : a publication of the Organizational Behavior Teaching Society
4
European research studies
3
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Folia oeconomica Stetinensia : FOS
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
11
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
3
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
Saved in:
4
Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna
- In:
Folia oeconomica Stetinensia : FOS
17
(
2017
)
1
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011780382
Saved in:
5
Digital technology and student cognitive development : the neuroscience of the university classroom
Cavanaugh, J. Michael
;
Giapponi, Catherine C.
;
Golden, …
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 374-397
Persistent link: https://www.econbiz.de/10011665646
Saved in:
6
Some semi-deep thoughts about deep reading : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Mannheimer, Steve
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 405-410
Persistent link: https://www.econbiz.de/10011665657
Saved in:
7
On reading and digital media : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Williams-Pierce, Caroline
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011665658
Saved in:
8
On the brain basis of digital daze in millennial minds : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Brown, Timothy Tyler
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 411-414
Persistent link: https://www.econbiz.de/10011665663
Saved in:
9
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
10
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
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