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person:"Alber, Laura"
~person:"Beck, Norbert"
~person:"Mosca, Fabrizio"
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Search: subject_exact:"Cross-channel marketing"
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Multichannel strategy
6
Multikanalvertrieb
6
Luxury goods
3
Luxusgüter
3
Distribution channel
2
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Retail trade
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Vertriebsweg
2
Auftragsabwicklung
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Betriebliches Informationssystem
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Click and Collect
1
Consumer behaviour
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Cross-Channel Retailing
1
Digitalisierung
1
Digitization
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Electronic Commerce
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Feldforschung
1
Field research
1
Home furnishings
1
Innovation adoption
1
Innovationsakzeptanz
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Internet marketing
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Kaufentscheidung
1
Konsumentenverhalten
1
Mehrgleisiger Vertrieb
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Mobile Business
1
Mobile business
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Multi-Channel Retailing
1
Multiple channel retailing
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Omni-Channel Retailing
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Online retailing
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Online-Handel
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Online-Marketing
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Alber, Laura
Beck, Norbert
Mosca, Fabrizio
Gao, Fei
6
Heinemann, Gerrit
5
Hübner, Alexander
5
Kumar, Anuj
5
Rudolph, Thomas
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4
Dirsehan, Taşkın
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Friege, Christian
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Holzapfel, Andreas
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Jerath, Kinshuk
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Netessine, Serguei
4
Piotrowicz, Wojciech
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Su, Xuanming
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Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Brunner, Felix
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Cuthbertson, Richard
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Gallino, Santiago
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He, Yi
3
Quach, Sara
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Swoboda, Bernhard
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Winters, Amelie
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Acquila-Natale, Emiliano
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Akturk, M. Serkan
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Anh Thi Van Nguyen
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Azemi, Yllka
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Basu, Preetam
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Bell, David R.
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Bergmeier, Markus
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Bieberstein, Ingo
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Stiftung für Wirtschaftsförderung
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Global marketing strategies for the promotion of luxury goods
2
Developing successful global strategies for marketing luxury brands
1
Harvard business review : HBR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
2
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
3
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
4
Konsumentenakzeptanz von mobilen Click & Collect Systemen als Determinante der Kaufentscheidung : dargestellt an kleinen und mittleren stationären Einzelhandelsgeschäften
Beck, Norbert
-
Steinbeis-Hochschule Berlin
;
Steinbeis, School of …
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011550761
Saved in:
5
Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing
Beck, Norbert
;
Rygl, David
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 170-178
Persistent link: https://www.econbiz.de/10011388119
Saved in:
6
The CEO of Williams-Sonoma on blending instinct with analysis
Alber, Laura
- In:
Harvard business review : HBR
92
(
2014
)
9
,
pp. 41-44
Persistent link: https://www.econbiz.de/10010402180
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