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person:"Alon, Ilan"
~person:"Meissner, Hans Günther"
~person:"Sinkovics, Rudolf R."
~subject:"Internationale Marktforschung"
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Internationale Marktforschung
International marketing research
6
Theorie
4
Theory
4
Franchising
2
International marketing
2
Internationales Marketing
2
Aussenwirtschaftsforschung
1
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1
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Exportmarketing
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Alon, Ilan
Meissner, Hans Günther
Sinkovics, Rudolf R.
Sarstedt, Marko
5
Diamantopoulos, Adamantios
4
Bauer, Erich
3
Czinkota, Michael R.
3
Holzmüller, Hartmut H.
3
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2
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2
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2
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2
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2
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2
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2
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2
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Beiträge zur Verhaltensforschung
1
International marketing review
1
Internationales Management : Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte ; Klaus Macharzina zum 60. Geburtstag
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
New developments and approaches in consumer behavior research
1
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ECONIS (ZBW)
7
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1
Advancing the international marketing research agenda with innovative methodologies
Sinkovics, Rudolf R.
(
ed.
);
Jean, Ruey-Jer Bryan
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011486947
Saved in:
2
Overcoming export manufacturers' dilemma in international expansion
Wu, Fang
;
Sinkovics, Rudolf R.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
2
,
pp. 283-302
Persistent link: https://www.econbiz.de/10003460306
Saved in:
3
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
McKee, David L.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10002193677
Saved in:
4
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
MacKee, David
- In:
Foreign trade review : quarterly journal of Indian …
35
(
2000
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001541072
Saved in:
5
Interkulturelle Marktforschung
Meissner, Hans Günther
- In:
Internationales Management : Auswirkungen globaler …
,
(pp. 353-366)
.
1999
Persistent link: https://www.econbiz.de/10001403545
Saved in:
6
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
Saved in:
7
Anthropologische Grundlagen der Exportmarktforschung
Meissner, Hans Günther
-
1959
Persistent link: https://www.econbiz.de/10013343815
Saved in:
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