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person:"Aral, Sinan"
~person:"Dens, Nathalie"
~person:"Kim, Jong Min"
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Search: subject_exact:"Referral marketing"
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Viral marketing
23
Virales Marketing
23
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Online reviews
9
Personalisierung
6
Personalization
6
Data Mining
5
Data mining
5
Customer satisfaction
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Social Web
4
Social web
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Bewertung
3
Bibliometrics
3
Bibliometrie
3
Dienstleistungsqualität
3
Evaluation
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Cultural identity
2
Dauer
2
Distribution channel
2
Duration
2
Kulturelle Identität
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Length of stay
2
Perceived usefulness
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Review content
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Review rating
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Review ratings
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Social network
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Aral, Sinan
Dens, Nathalie
Kim, Jong Min
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
Journal of electronic commerce research : JECR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International marketing review
1
Journal of business research : JBR
1
Journal of service management
1
Journal of vacation marketing
1
The journal of services marketing
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ECONIS (ZBW)
23
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1
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Systematic differences in online reviews of hotel services between business and leisure travelers
Kim, Jong Min
;
Ma, Haoxiang
;
Park, Sungjun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10014246966
Saved in:
4
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
5
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
6
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
7
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
8
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
9
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
10
The influence of launching mobile channels on online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Mariani, Marcello M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 366-378
Persistent link: https://www.econbiz.de/10012665722
Saved in:
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