//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Baumgarth, Carsten"
~accessRights:"restricted"
~person:"Kumar, Vikas"
~person:"Wong, IpKin Anthony"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
29
Markenimage
29
Brand management
25
Markenführung
25
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
12
Brand
12
Markenartikel
12
Relationship marketing
12
Tourism marketing
9
Tourismusmarketing
9
Destination management
8
Destinationsmanagement
8
Holiday behaviour
7
Urlaubsverhalten
7
Markenpolitik
6
Customer satisfaction
5
Deutschland
5
Germany
5
Kundenzufriedenheit
5
Brand equity
4
Social Web
4
Social web
4
Tourism destination
4
Tourismusregion
4
Hotel industry
3
Hotellerie
3
Internet marketing
3
Online brand communities
3
Online-Marketing
3
Perceived brand authenticity
3
Self-congruence
3
destination loyalty
3
Destination image
2
Dienstleistungsqualität
2
Emotion
2
Hotel
2
Perception
2
Psychological brand ownership
2
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
23
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Konferenzschrift
5
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Lehrbuch
1
more ...
less ...
Language
All
English
26
German
6
Author
All
Baumgarth, Carsten
Kumar, Vikas
Wong, IpKin Anthony
Guzman, Francisco
21
Foroudi, Pantea
19
Loureiro, Sandra Maria Correia
19
Melewar, T. C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Han, Heesup
17
Diamantopoulos, Adamantios
15
Rahman, Zillur
15
Ekinci, Yuksel
14
Khan, Imran
14
Sarkar, Abhigyan
14
Gupta, Suraksha
13
Paul, Justin
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Liu, Chih-Hsing
12
Burmann, Christoph
11
Gil Saura, Irene
11
Park, Jungkun
11
Sreejesh, S.
11
King, Ceridwyn
10
Schade, Michael
10
Dens, Nathalie
9
Fetscherin, Marc
9
Giraldi, Janaina de Moura Engracia
9
Ko, Eunju
9
Kunkel, Thilo
9
Molinillo, Sebastian
9
Pelsmacker, Patrick de
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Davvetas, Vasileios
8
Dennis, Charles
8
Hyun, Sunghyup Sean
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Published in...
All
Journal of travel and tourism marketing
4
Journal of retailing and consumer services
3
Research
3
SpringerLink / Bücher
3
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Tourism management perspectives : TMP
2
Journal of strategic marketing
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
4
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
7
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
8
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
9
Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
10
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->