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person:"Baumgarth, Carsten"
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
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B-to-B-Marketing
Brand management
Brand image
32
Markenimage
32
Markenführung
27
Consumer behaviour
17
Konsumentenverhalten
17
Brand
14
Markenartikel
14
Deutschland
8
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8
Markenpolitik
7
Beziehungsmarketing
5
Relationship marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Advertising effects
2
Brand equity
2
Brand experience
2
Branding
2
Co-creation
2
Controlling
2
Customer integration
2
Customer satisfaction
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Dienstleistungsqualität
2
Estimation
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Internal branding
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Luxury goods
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Luxusgüter
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Management control
2
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Messung
2
Salespeople
2
Schätzung
2
Service quality
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Structural equation model
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English
23
German
8
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Baumgarth, Carsten
Paul, Justin
Burmann, Christoph
60
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Pelsmacker, Patrick de
11
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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3
SpringerLink / Bücher
3
International journal of consumer studies
2
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2
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
European journal of international management : EJIM
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of hospitality management
1
International marketing review
1
Journal of business market management : jbm
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Online Plus
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
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ECONIS (ZBW)
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
6
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
7
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
8
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
9
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
10
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
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