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person:"Bennett, Gregg"
~person:"Filo, Kevin"
~person:"James, Jeffrey D."
~subject:"Sport"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Sports marketing"
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Sport
Sportmarketing
32
Sports marketing
32
Consumer behaviour
19
Konsumentenverhalten
19
Professional sports
18
Profisport
18
Sports
14
Brand management
9
Markenführung
9
Sport event
8
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8
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Sportveranstaltung
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USA
7
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Sport policy
5
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Beziehungsmarketing
3
Brand
3
Football
3
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Markenartikel
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Motivation
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Online-Marketing
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Aufsatz in Zeitschrift
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Bennett, Gregg
Filo, Kevin
James, Jeffrey D.
Dwyer, Brendan
12
Koronios, Konstantinos
11
Drayer, Joris
10
Funk, Daniel C.
9
O'Reilly, Norm
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Ko, Yong Jae
8
Breuer, Christoph
7
Cornwell, T. Bettina
7
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kwak, Dae Hee
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Zhang, James J.
7
Cho, Heetae
6
Dimitropoulos, Panagiotis
6
Hoeber, Larena
6
Jensen, Jonathan A.
6
Kunkel, Thilo
6
McDonald, Heath
6
Ratten, Vanessa
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Sveinson, Katherine
6
Cunningham, George B.
5
Dickson, Geoff
5
Grohs, Reinhard
5
Heere, Bob
5
Kaplanidou, Kyriaki
5
Koenigstorfer, Joerg
5
LeCrom, Carrie W.
5
Ntasis, Lazaros
5
Pedersen, Paul M.
5
Schönberner, Jan
5
Séguin, Benoit
5
Thibaut, Erik
5
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Sport management review
5
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
14
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
3
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
4
Challenges to sport development and sport participation from sport mangagers' perspectives
Sotiriadou, Popi
;
Filo, Kevin
;
Kunkel, Thilo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 267-284
Persistent link: https://www.econbiz.de/10011948440
Saved in:
5
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
6
Social and charitable impacts of a charity-affiliated sport event : a mixed methods study
Inoue, Yuhei
;
Heffernan, Caroline
;
Yamaguchi, Taku
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011866648
Saved in:
7
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
8
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
9
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
10
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
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