//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bennett, Gregg"
~person:"James, Jeffrey D."
~subject:"Konsumentenverhalten"
~subject:"Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sport
Sportmarketing
22
Sports marketing
22
Consumer behaviour
13
Professional sports
10
Profisport
10
Sports
8
USA
7
United States
7
Brand management
6
Markenführung
6
Sport organization
5
Sportorganisation
5
Motivation
3
Sport event
3
Sportveranstaltung
3
Athletes
2
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Football
2
Fußball
2
Higher education institution
2
Hochschule
2
Internet marketing
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Sponsoring
2
Sponsorship
2
Sportler
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Bennett, Gregg
James, Jeffrey D.
Funk, Daniel C.
21
Ko, Yong Jae
20
Kunkel, Thilo
20
Biscaia, Rui
17
McDonald, Heath
16
Drayer, Joris
14
Dwyer, Brendan
14
Kwak, Dae Hee
13
Uhrich, Sebastian
13
Breuer, Christoph
12
Cornwell, T. Bettina
12
Kim, Yu Kyoum
12
Doyle, Jason P.
11
Greenwell, T. Christopher
11
Heere, Bob
11
Nufer, Gerd
11
Shapiro, Stephen L.
11
Koronios, Konstantinos
10
O'Reilly, Norm
10
Zhang, James J.
10
Byon, Kevin K.
9
Cho, Heetae
9
Filo, Kevin
9
Inoue, Yuhei
9
Yoshida, Masayuki
9
Asada, Akira
8
Bühler, André W.
8
Desbordes, Michel
8
Jensen, Jonathan A.
8
Karg, Adam
8
Katz, Matthew
8
Koenigstorfer, Joerg
8
Pedersen, Paul M.
8
Woratschek, Herbert
8
Ballouli, Khalid
7
Chadwick, Simon
7
Dickson, Geoff
7
Fink, Janet S.
7
Greenhalgh, Greg
7
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
4
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
3
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
4
Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James
;
McLeod, Christopher M.
;
James, Jeffrey D.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10012597273
Saved in:
5
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
6
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
7
An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
Saved in:
8
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
9
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
10
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->