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person:"Bennett, Gregg"
~person:"James, Jeffrey D."
~subject:"Sport"
~subject:"Sportmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Sport
Sportmarketing
Sports marketing
22
Consumer behaviour
13
Konsumentenverhalten
13
Professional sports
10
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10
Sports
8
USA
7
United States
7
Brand management
6
Markenführung
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5
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5
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3
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3
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3
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2
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Aufsatz in Zeitschrift
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22
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Bennett, Gregg
James, Jeffrey D.
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Kunkel, Thilo
19
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Drayer, Joris
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
O'Reilly, Norm
14
Pedersen, Paul M.
14
Breuer, Christoph
13
Shapiro, Stephen L.
13
Cornwell, T. Bettina
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Doyle, Jason P.
11
Yoshida, Masayuki
11
Zhang, James J.
11
Chadwick, Simon
10
Dickson, Geoff
10
Koronios, Konstantinos
10
Ratten, Vanessa
10
Uhrich, Sebastian
10
Cho, Heetae
9
Filo, Kevin
9
Jensen, Jonathan A.
9
Karg, Adam
9
Kim, Kihan
9
Séguin, Benoit
9
Vrontis, Demetris
9
Asada, Akira
8
Chanavat, Nicolas
8
Desbordes, Michel
8
Hambrick, Marion E.
8
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
5
Sport management review
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sport management and marketing : IJSMM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
22
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
3
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
4
Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James
;
McLeod, Christopher M.
;
James, Jeffrey D.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10012597273
Saved in:
5
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
6
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
7
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.
;
Bass, Jordan R.
;
Oja, Brent D.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
Saved in:
8
An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
Saved in:
9
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
10
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
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