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person:"Bernhard, Ulrich"
~person:"Boronczyk, Felix"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Visuelle Wahrnehmung
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Consumer behaviour
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Eye tracking
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Bernhard, Ulrich
Boronczyk, Felix
Ronft, Steffen
5
Breuer, Christoph
4
Gerstenblüth, Mariana
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Grebitus, Carola
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Harris, Jeffrey E.
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Rumpf, Christopher
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Schröer, Carsten
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Triunfo, Patricia
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Wedel, Michel
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
3
Blickverhalten und Gedächtnisleistung beim visuellen Werbekontakt : unter besonderer Berücksichtigung von Plazierungseinflüssen
Bernhard, Ulrich
-
1978
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003999139
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