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person:"Bernhard, Ulrich"
~person:"Qiuzhen, Wang"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Visuelle Wahrnehmung
4
Consumer behaviour
3
Konsumentenverhalten
3
Visual perception
3
Brand image
2
E-commerce
2
Electronic Commerce
2
Eye tracking
2
Markenimage
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Online retailing
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Online-Handel
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Website
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Werbewirkung
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Advertising effects
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Attention
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Background complexity
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China
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Cognition
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Cognitive style
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Complexity management
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Emotion
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Experiment
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Gedächtnis
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Genuineness
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Intensity
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Internet marketing
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Kognition
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Komplexitätsmanagement
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Online shopping
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Online-Marketing
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Product image
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Smile
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Werbewirkungsanalyse
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Werbewirkungsforschung
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attitude towards online shopping websites
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emotion
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eye tracking
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human image
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image appeal
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Bernhard, Ulrich
Qiuzhen, Wang
Ronft, Steffen
5
Breuer, Christoph
4
Gerstenblüth, Mariana
4
Grebitus, Carola
4
Harris, Jeffrey E.
4
Rumpf, Christopher
4
Schröer, Carsten
4
Triunfo, Patricia
4
Wedel, Michel
4
Beck, Jacob
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Chen, Yasheng
3
Dahl, Darren W.
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Dinkel, Michael
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Hoeffler, Steve
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Jermias, Johnny
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Jong, Martijn G. de
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Meißner, Martin
3
Nayga, Rodolfo M.
3
Otterbring, Tobias
3
Panggabean, Tota
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Toubia, Olivier
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Turow, Joseph
3
Van Loo, Ellen J.
3
Yang, Cathy L.
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Zhao, Min
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Zuschke, Nick
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Adaval, Rashmi
2
Albers, Wulf
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Behe, Bridget K.
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Berghaus, Nadine
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Bigné Alcañiz, J. Enrique
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Boronczyk, Felix
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Burke, Raymond R.
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Electronic commerce research
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Enterprise information systems
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Journal of business research : JBR
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
2
Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang
;
Xu, Zhengmin
;
Cui, Xiling
;
Wang, Lei
; …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 609-626
Persistent link: https://www.econbiz.de/10011744339
Saved in:
3
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
4
Blickverhalten und Gedächtnisleistung beim visuellen Werbekontakt : unter besonderer Berücksichtigung von Plazierungseinflüssen
Bernhard, Ulrich
-
1978
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003999139
Saved in:
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