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person:"Bleier, Alexander"
~person:"Huck, Steffen"
~subject:"Online-Marketing"
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Online-Marketing
personalization
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Charitable giving
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field experiments
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matching donations
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Customer satisfaction
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Data protection
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Bleier, Alexander
Huck, Steffen
Aggarwal, Rohit
3
Dens, Nathalie
3
Kim, Jihye
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Kim, Jong Min
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Lok, Peter
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Midha, Vishal
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Sullivan, Nicholas
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
2
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
3
Essays on personalized online advertising
Bleier, Alexander
-
2014
Persistent link: https://www.econbiz.de/10010391856
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