//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bleier, Alexander"
~person:"Huck, Steffen"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalization"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Personalization
2
Werbewirkung
2
Altruism
1
Altruismus
1
Charitable giving
1
Charity
1
Confidence
1
Data protection
1
Datenschutz
1
Experiment
1
Feldforschung
1
Field experiments
1
Field research
1
Fundraising
1
Matching
1
Matching donations
1
Netherlands
1
Niederlande
1
Online advertising
1
Privacy
1
Reactance
1
Retargeting
1
Trust
1
Vertrauen
1
Wohltätigkeit
1
advertising effectiveness
1
online advertising
1
personalization
1
retargeting
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
3
Author
All
Bleier, Alexander
Huck, Steffen
Benbasat, Izak
8
Adomavicius, Gediminas
6
Jiang, Yuanchun
6
Zhang, Jingjing
6
Bala, Pradip Kumar
5
Hosanagar, Kartik
5
Law, Rob
5
Liu, Hongyan
5
Moro, Sérgio
5
Sarkar, Sumit
5
Aljukhadar, Muhammad
4
Benlian, Alexander
4
Dens, Nathalie
4
Ghoshal, Abhijeet
4
Hinz, Oliver
4
Kim, Jong Min
4
Liang, Ting-Peng
4
Rust, Roland T.
4
Sahoo, Nachiketa
4
Senecal, Sylvain
4
Xu, Jingjun
4
Xu, Xun
4
Aggarwal, Rohit
3
Bilgihan, Anil
3
Bockstedt, Jesse C.
3
Cenfetelli, Ronald T.
3
Chatterjee, Swagato
3
Choi, Jaewon
3
Chrissikopoulos, Vassilios
3
Curley, Shawn P.
3
Deng, Weiwei
3
Ghasemaghaei, Maryam
3
Ho, Shuk Ying
3
Huang, Ming-Hui
3
Kim, Jihye
3
Kourouthanassis, Panos E.
3
Kumar, Subodha
3
Law, Chun Hung Roberts
3
Lee, Dokyun
3
Lee, Hong Joo
3
more ...
less ...
Published in...
All
Journal of economic behavior & organization : JEBO
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Personalized fundraising : a field experiment on threshold matching of donations
Adena, Maja
;
Huck, Steffen
- In:
Journal of economic behavior & organization : JEBO
200
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013387261
Saved in:
2
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
3
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->