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person:"Breidbach, Christoph F."
~person:"Corsaro, Daniela"
~person:"Horbel, Chris"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
Service-Dominant Logic
10
Service-dominant logic
10
Betriebliche Wertschöpfung
7
Value creation
7
Customer integration
6
Kundenintegration
6
Relationship marketing
6
Business network
3
Customer value
3
Kundenwert
3
Selling
3
Unternehmensnetzwerk
3
Value co-creation
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Verkauf
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service-dominant logic
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B-to-B-Marketing
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B2B
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Business-to-business marketing
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Dienstleistungsmarketing
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Lieferantenmanagement
2
Marketing theory
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Marketingtheorie
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S-D logic
2
Salespeople
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Service science
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Services marketing
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Sport
2
Sports
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Supplier relationship management
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Verkaufspersonal
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value co-creation
2
value-in-context
2
Blood service
1
Blutspendedienst
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Business process management
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Consulting
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Customer satisfaction
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Destination management
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Breidbach, Christoph F.
Corsaro, Daniela
Horbel, Chris
Vargo, Stephen L.
10
Lusch, Robert F.
7
Hollebeek, Linda D.
5
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Drengner, Jan
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Edvardsson, Bo
3
Grönroos, Christian
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Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
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Dai, Hua
2
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2
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The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
3
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
Saved in:
6
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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