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person:"Brettel, Malte"
~accessRights:"restricted"
~person:"Butkouskaya, Vera"
~person:"Morgan, Neil A."
~subject:"Strategic management"
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Strategic management
Marketing management
15
Marketingmanagement
15
Firm performance
7
Strategisches Management
7
Unternehmenserfolg
7
Marketing
6
Competitive advantage
3
Competitive strategy
3
Marketing capabilities
3
Marketing strategy
3
Resource-based view
3
Ressourcenorientierter Ansatz
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Strategic marketing
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Wettbewerbsstrategie
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strategic orientation
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Aktienrückkauf
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CATA
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Brettel, Malte
Butkouskaya, Vera
Morgan, Neil A.
Didonet, Simone Regina
4
Hunt, Shelby D.
4
Pfeffermann, Nicole
4
Agyapong, Ahmed
2
Akter, Shahriar
2
Anderie, Lutz
2
Bencherki, Nicolas
2
Böckenholt, Ingo
2
Cao, Guangming
2
Chari, Simos
2
Day, George S.
2
Eckert, Hans-Wilhelm
2
Gnizy, Itzhak
2
Gould, Julie
2
Gudergan, Siegfried
2
Hossain, Md Afnan
2
Katsioloudes, Marios I.
2
Kim, Namwoon
2
Kindström, Daniel
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Lee, Yan Yin
2
Llonch-Andreu, Joan
2
Martins, Tomás Sparano
2
Mehn, Audrey
2
Mohammad Falahat
2
Nath, Prithwiraj
2
Palacios Marqués, Daniel
2
Parnell, John A.
2
Ray, Saibal
2
Silva, Susana C.
2
Slater, Stanley F.
2
Stathakopoulos, Vlasis
2
Theodorakis, Ioannis G.
2
Tollin, Karin
2
Westermann, Arne
2
Wilden, Ralf
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AMS review : official publication of the Academy of Marketing Science
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
1
Journal of marketing communications
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
7
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
Saved in:
3
Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012424770
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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6
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
7
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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