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person:"Brettel, Malte"
~person:"Katsikeas, Constantine S."
~person:"Lindgreen, Adam"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Ressourcenorientierter Ansatz
Marketing management
33
Marketingmanagement
33
Firm performance
8
B-to-B-Marketing
7
Business-to-business marketing
7
Unternehmenserfolg
7
USA
6
United States
6
Deutschland
5
Germany
5
Marketing
5
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Resource-based view
4
Supplier relationship management
4
Beschaffung
3
Business start-up
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Konsumentenverhalten
3
Procurement
3
Strategic management
3
Strategisches Management
3
Unternehmensgründung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Marketing theory
2
Marketingtheorie
2
Online-Marketing
2
Performance measurement
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Aufsatz in Zeitschrift
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Brettel, Malte
Katsikeas, Constantine S.
Lindgreen, Adam
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Vorhies, Douglas W.
3
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
Della Corte, Valentina
2
Fotiadis, Thomas A.
2
He, Xinming
2
Helm, Roland
2
Hunt, Shelby D.
2
Jensen, Jonathan A.
2
Kim, Namwoon
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
2
Shin, Sohyoun
2
Sok, Phyra
2
Su, Zhongfeng
2
Voola, Ranjit
2
Wilden, Ralf
2
Yu, Wantao
2
Zhang, Jing
2
Abdalla, Shahira
1
Abdullateef, Aliyu Olayemi
1
Abou-Shouk, Mohamed
1
Adeola, Ogechi
1
Afifah, Nur
1
Agag, Gomaa
1
Agnihotri, Raj
1
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Ahammad, Mohammad F.
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Entrepreneurship, theory and practice : ET & P
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
2
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
3
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
4
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
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