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person:"Castillo, David"
~person:"Casillas, Jorge"
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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
9
IT-gestütztes Marketing
9
Evolutionary algorithm
3
Evolutionärer Algorithmus
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Fuzzy sets
3
Fuzzy-Set-Theorie
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Castillo, David
Casillas, Jorge
Hippner, Hajo
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Wilde, Klaus D.
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Link, Jörg
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Felden, Carsten
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Van den Poel, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of management and decision making : IJMDM
1
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ECONIS (ZBW)
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Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515252
Saved in:
2
Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515253
Saved in:
3
Fundamentals of marketing information systems and analysis
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515258
Saved in:
4
Fundamentals of marketing information systems and anaysis
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011490539
Saved in:
5
Handbook of marketing information system
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011491457
Saved in:
6
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
7
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
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8
A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model
Casillas, Jorge
;
Martínez-Loṕez, Francisco J.
- In:
International journal of management and decision making …
10
(
2009
)
5/6
,
pp. 402-428
Persistent link: https://www.econbiz.de/10003890705
Saved in:
9
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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