//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Chapleo, Chris"
~person:"Brömmling, Ulrich F."
~person:"Waters, Richard D."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nonprofit marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
15
Nonprofit-Marketing
15
Nonprofit organization
8
Nonprofit-Organisation
8
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Großbritannien
3
Higher education institution
3
Hochschule
3
Internet marketing
3
Online-Marketing
3
Public relations
3
United Kingdom
3
Öffentlichkeitsarbeit
3
Fundraising
2
USA
2
United States
2
Advertising effects
1
Advertising planning
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Church
1
Communication media
1
Consumer behaviour
1
Ethics
1
Ethik
1
Experiment
1
Humanitarian aid
1
Humanitäre Hilfe
1
Internet
1
Kirche
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Market research
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Guidebook
2
Ratgeber
2
Sammelwerk
2
more ...
less ...
Language
All
English
10
German
5
Author
All
Chapleo, Chris
Brömmling, Ulrich F.
Waters, Richard D.
Klein, Armin
15
Wymer, Walter
13
Sargeant, Adrian
11
Helmig, Bernd
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Bennett, Roger
6
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Adena, Maja
5
Andreasen, Alan R.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
Urselmann, Michael
4
Winterich, Karen Page
4
Becker, Annika
3
Brinckerhoff, Peter C.
3
Choi, Jungsil
3
more ...
less ...
Published in...
All
Nonprofit-PR
3
PR-Praxis
2
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of nonprofit & public sector marketing
1
Journal of philanthropy and marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
4
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
5
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
6
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
7
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
8
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
9
Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10008736596
Saved in:
10
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->