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person:"Cornwell, T. Bettina"
~person:"Fetscherin, Marc"
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Search: subject_exact:"Markenbild"
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Brand image
26
Markenimage
26
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14
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13
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13
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13
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13
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Cornwell, T. Bettina
Fetscherin, Marc
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
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25
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21
Usman, Osly
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Foroudi, Pantea
20
Han, Heesup
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Japutra, Arnold
19
Baumgarth, Carsten
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
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Wiedmann, Klaus-Peter
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Gil Saura, Irene
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Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Paul, Justin
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Journal of business research : JBR
4
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3
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3
International marketing review
2
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of contemporary marketing in China : theories and practices
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ECONIS (ZBW)
26
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Shared brand equity
Cornwell, T. Bettina
;
Humphreys, Michael S.
;
Kwon, Youngbum
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
6
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
7
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
10
The medical tourism index : scale development and validation
Fetscherin, Marc
;
Stephano, Renée-Marie
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 539-556
Persistent link: https://www.econbiz.de/10011419305
Saved in:
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