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person:"Coussement, Kristof"
~language:"eng"
~person:"Bayón, Tomás"
~person:"Homburg, Christian"
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Kundenbindung
11
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9
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9
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4
Customer retention
4
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Coussement, Kristof
Bayón, Tomás
Homburg, Christian
Bruhn, Manfred
7
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5
Ozuem, Wilson
5
Confente, Ilenia
4
Han, Heesup
4
Hollebeek, Linda D.
4
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4
Prentice, Catherine
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4
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3
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3
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3
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1
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
4
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
5
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Coussement, Kristof
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743101
Saved in:
6
Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441020
Saved in:
7
How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
Saved in:
8
Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von
;
Bayón, Tomás
-
2001
Persistent link: https://www.econbiz.de/10004752399
Saved in:
9
Satisfaction, loyality and word of mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von
;
Bayón, Tomás
-
2001
Persistent link: https://www.econbiz.de/10004663257
Saved in:
10
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
Saved in:
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