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person:"Dall'Olmo Riley, Francesca"
~person:"Guzman, Francisco"
~person:"Keller, Kevin Lane"
~subject:"Markenimage"
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Markenimage
Brand image
63
Brand management
49
Markenführung
49
Consumer behaviour
33
Konsumentenverhalten
33
Brand
24
Markenartikel
24
Brand equity
10
Beziehungsmarketing
9
Relationship marketing
9
Brand extension
8
Markentransfer
8
Marketing management
8
Marketingmanagement
8
Advertising
5
Branding
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Corporate Social Responsibility
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Werbung
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Advertising effects
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Designation of origin
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Brand love
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Brands
3
Customer integration
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Markentreue
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Personality psychology
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brand extension
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Dall'Olmo Riley, Francesca
Guzman, Francisco
Keller, Kevin Lane
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Romaniuk, Jenni
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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The journal of product & brand management
9
The journal of brand management : an international journal
7
Journal of business research : JBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
Financial Times handbook of management
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International journal of advertising : the review of marketing communications
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International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
SAGE library in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
The marketing book
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
62
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
6
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
7
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
8
Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
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