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person:"Dant, Rajiv P."
~person:"Mosca, Fabrizio"
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Multichannel strategy
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Dant, Rajiv P.
Mosca, Fabrizio
Heinemann, Gerrit
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Wirtz, Bernd W.
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Rudolph, Thomas
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Gao, Fei
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Schröder, Hendrik
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Global marketing strategies for the promotion of luxury goods
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Developing successful global strategies for marketing luxury brands
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Handbook of strategic e-business management
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The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
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2
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
3
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
4
The role of e-commerce in multi-channel marketing strategy
Brown, James R.
;
Dant, Rajiv P.
- In:
Handbook of strategic e-business management
,
(pp. 467-487)
.
2014
Persistent link: https://www.econbiz.de/10010234033
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