//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Eisend, Martin"
~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising planning
9
Advertising effects
4
Werbewirkung
4
Advertising media
2
Fertigungsprogramm
2
Master production schedule
2
Nutzentheorie
2
Psychology of advertising
2
Utility theory
2
Werbepsychologie
2
Werbeträger
2
Advertising
1
Alcohol consumption
1
Alkoholkonsum
1
Belgien
1
Belgium
1
Betriebliche Budgetierung
1
Brand extension
1
Brand management
1
Confectionery
1
Confidence
1
Consumer behaviour
1
Corporate budgeting
1
Empirical method
1
Empirische Methode
1
Jugendliche
1
Konsumentenverhalten
1
Language
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
New product development
1
Personal Computer
1
Personal computer
1
Produktentwicklung
1
Sprache
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
Author
All
Eisend, Martin
Pelsmacker, Patrick de
King, Stephen
13
Naik, Prasad A.
7
Chandra, Ambarish
6
Percy, Larry
5
Rossiter, John R.
5
Westwood, John
5
Cheong, Yunjae
4
Elliott, Richard
4
Kaiser, Ulrich
4
Kim, Kihan
4
Okazaki, Shintaro
4
Schultz, Don E.
4
Tellis, Gerard J.
4
Anderson, Simon P.
3
Baye, Michael R.
3
Dahlén, Micael
3
Danaher, Peter J.
3
Fulgoni, Gian
3
Galeotti, Andrea
3
Gierl, Heribert
3
Gijsenberg, Maarten J.
3
Gordon, Brett R.
3
Gou, Qinglong
3
Hartmann, Wesley R.
3
Huang, Zhimin
3
Jugenheimer, Donald W.
3
Kelley, Larry D.
3
Koslow, Scott
3
Martin, Kelly D.
3
Mayzlin, Dina
3
Morgan, John
3
Peters, Kay
3
Putte, Bas van den
3
Rosengren, Sara
3
Smith, N. Craig
3
Soberman, David A.
3
Aaker, Jennifer
2
Allard, M. June
2
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Elgar advanced introductions
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advanced introduction to advertising
Pelsmacker, Patrick de
-
2022
Persistent link: https://www.econbiz.de/10013483652
Saved in:
2
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
3
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
4
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
5
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
6
Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska
;
Eisend, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 55-65)
.
2012
Persistent link: https://www.econbiz.de/10009748177
Saved in:
7
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
8
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
9
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->