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person:"Fantapié Altobelli, Claudia"
~language:"eng"
~person:"Madhani, Pankaj M."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing management
6
Marketingmanagement
6
Competitive advantage
4
Wettbewerbsvorteil
4
Betriebliche Wertschöpfung
3
Value creation
3
Lieferkette
2
Selling
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Supply chain
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Verkauf
2
7Cs
1
Beziehungsmarketing
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CLV
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Corporate culture
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Customer value
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Einzelhandel
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Firm performance
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Immaterielle Güter
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Intangible goods
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International competition
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Internationaler Wettbewerb
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Market integration
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Marketing
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Marktintegration
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Quality management
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RFID
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Retail trade
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Strategisches Management
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Unternehmenserfolg
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business performance
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customer focus
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Aufsatz in Zeitschrift
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Fantapié Altobelli, Claudia
Madhani, Pankaj M.
Vrontis, Demetris
26
Kumar, V.
24
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Brettel, Malte
11
Homburg, Christian
11
Laukkanen, Tommi
11
Terho, Harri
11
Dekimpe, Marnik G.
10
Dibb, Sally
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
Didonet, Simone Regina
9
Foroudi, Pantea
9
Jaworski, Bernard J.
9
Liu, Gordon
9
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Published in...
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The IUP journal of business strategy : IJBS
3
International journal of business excellence
1
International journal of electronic customer relationship management : IJECRM
1
International journal of value chain management : IJVCM
1
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ECONIS (ZBW)
6
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1
Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
Saved in:
2
Six Sigma deployment in sales and marketing : enhancing competitive advantages
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
14
(
2017
)
2
,
pp. 40-63
Persistent link: https://www.econbiz.de/10011750195
Saved in:
3
Sales and marketing integration : enhancing competitive advantages
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
4
,
pp. 50-77
Persistent link: https://www.econbiz.de/10011635624
Saved in:
4
Marketing and supply chain management integration : a resource-based view of competitive advantages
Madhani, Pankaj M.
- In:
International journal of value chain management : IJVCM
6
(
2012
)
3
,
pp. 216-239
Persistent link: https://www.econbiz.de/10009697086
Saved in:
5
Value creation through integration of supply chain management and marketing strategy
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
9
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009569483
Saved in:
6
Business value added through RFID deployment in retail : a synthesis, conceptual framework and research propositions
Madhani, Pankaj M.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10009489242
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