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person:"Günter, Bernd"
~person:"Bush, Alan J."
~person:"Svensson, Göran"
~subject:"B-to-B-Marketing"
~type:"article"
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B-to-B-Marketing
Beziehungsmarketing
50
Relationship marketing
50
Lieferantenmanagement
30
Supplier relationship management
30
Customer satisfaction
22
Kundenzufriedenheit
22
Confidence
16
Vertrauen
16
Business-to-business marketing
15
Selling
12
Verkauf
12
Salespeople
10
Verkaufspersonal
10
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Job satisfaction
8
trust
8
Beschwerdemanagement
7
Complaint management
7
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
coordination
6
relationship marketing
6
Dienstleistungsqualität
5
KMU
5
Norway
5
Norwegen
5
SME
5
Satisfaction
5
Service quality
5
South Africa
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Südafrika
5
Trust
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continuity
5
cooperation
5
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15
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15
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Günter, Bernd
Bush, Alan J.
Svensson, Göran
Kowalkowski, Christian
7
Terho, Harri
7
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Gil Saura, Irene
4
Good, Megan C.
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Schmitz, Christian
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Graça, Sandra S.
3
Grewal, Dhruv
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Homburg, Christian
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
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The journal of business & industrial marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of procurement management
2
African journal of economic and management studies : AJEMS
1
European business review
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
Journal of business-to-business marketing
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
15
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
5
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
6
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
7
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
8
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
9
Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mpinganjira, Mercy
- In:
International journal of procurement management
13
(
2020
)
4
,
pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
Saved in:
10
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
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