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person:"Günter, Bernd"
~person:"Klaus, Philipp"
~subject:"Customer satisfaction"
~subject:"Marktforschung"
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Search: subject_exact:"Customer orientation"
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Customer satisfaction
Marktforschung
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
20
Konsumentenverhalten
20
Kundenzufriedenheit
15
Theorie
15
Theory
15
Customer experience
13
Dienstleistungsqualität
13
Service quality
13
Customer value
11
Deutschland
11
Germany
11
Kundenwert
11
Kundenmanagement
10
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Kosten-Nutzen-Analyse
8
Market research
8
Shareholder Value
8
Shareholder value
8
Marketing management
6
Marketingmanagement
6
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
5
Supplier relationship management
5
Customer analysis
4
Internet marketing
4
Kundenanalyse
4
Online-Marketing
4
customer experience
4
Customer experience management
3
Einzelhandel
3
Retail trade
3
customer experience management
3
Customer experience quality
2
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11
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17
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6
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12
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6
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English
12
German
11
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Günter, Bernd
Klaus, Philipp
Han, Heesup
32
Homburg, Christian
27
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Bruhn, Manfred
16
Gil Saura, Irene
15
Mittal, Vikas
15
Aksoy, Lerzan
13
Evanschitzky, Heiner
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Bilgihan, Anil
12
Gustafsson, Anders
12
Huber, Frank
12
Kim, Wansoo
12
Kumar, V.
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Bauer, Hans H.
11
Blut, Markus
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Stauss, Bernd
11
Töpfer, Armin
11
Wieseke, Jan
11
Barnes, Donald C.
10
Keiningham, Timothy
10
Krafft, Manfred
10
McColl-Kennedy, Janet R.
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
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The journal of services marketing
4
International journal of market research
2
Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Springer eBook Collection / Business and Economics
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business research : JBR
1
Journal of service management
1
Journal of service research
1
Marketing in kleinen und mittleren Unternehmen
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
23
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1
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
2
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
3
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
4
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
5
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
6
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
7
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
8
The dawn of traditional CX metrics? : examining satisfaction, EXQ, and WAR
Imhof, Gustavo
;
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
6
,
pp. 673-688
Persistent link: https://www.econbiz.de/10012308994
Saved in:
9
Experience co-creation in financial services : an empirical exploration
Ponsignon, Frederic
;
Klaus, Philipp
;
Maull, Roger S.
- In:
Journal of service management
26
(
2015
)
2
,
pp. 295-320
Persistent link: https://www.econbiz.de/10011401343
Saved in:
10
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
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