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person:"Ghosh, Arpita"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Advertising effects"
~subject:"Auction theory"
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Advertising effects
Auction theory
Internet marketing
20
Online-Marketing
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8
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Ghosh, Arpita
Bigné Alcañiz, J. Enrique
Wilbur, Kenneth C.
17
Sayedi, Amin
15
Tucker, Catherine
15
Decarolis, Francesco
13
Jerath, Kinshuk
13
Penta, Antonio
13
Nazerzadeh, Hamid
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Goldmanis, Maris
9
Balseiro, Santiago R.
8
Bellman, Steven
8
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Skiera, Bernd
8
Tucker, Catherine E.
8
Whinston, Andrew B.
8
Yang, Sha
8
Zhu, Yi
8
Abhishek, Vibhanshu
7
Dwivedi, Yogesh Kumar
7
Hosanagar, Kartik
7
Hudders, Liselot
7
Katona, Zsolt
7
Mirrokni, Vahab
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
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6
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
International journal of advertising : the review of marketing communications
1
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of scheduling
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ECONIS (ZBW)
9
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1
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
2
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
3
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
4
Frequency capping in online advertising
Buchbinder, Niv
;
Feldman, Moran
;
Ghosh, Arpita
;
Naor, Joseph
- In:
Journal of scheduling
17
(
2014
)
4
,
pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
Saved in:
5
Bidding for representative allocations for display advertising
Ghosh, Arpita
;
McAfee, Preston
;
Papineni, Kishore
; …
- In:
Internet and network economics : 5th international …
,
(pp. 208-219)
.
2009
Persistent link: https://www.econbiz.de/10003928161
Saved in:
6
Sharing online advertising revenue with consumers
Chen, Yiling
;
Ghosh, Arpita
;
McAfee, Randolph Preston
; …
- In:
Internet and network economics : 4th international …
,
(pp. 556-565)
.
2008
Persistent link: https://www.econbiz.de/10003792845
Saved in:
7
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
8
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
9
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
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