//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Goldmann, Heinz M."
~language:"eng"
~person:"Bijmolt, Tammo H. A."
~person:"Monroe, Kent B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
13
Verkaufsförderung
13
Consumer behaviour
8
Konsumentenverhalten
8
Preismanagement
6
Pricing strategy
6
Einzelhandel
5
Retail trade
5
Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
3
Gerechtigkeit
3
Justice
3
Relationship marketing
3
Customer satisfaction
2
Einzelhandelspreis
2
Kaufentscheidung
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Performance measurement
2
Performance-Messung
2
Price fairness
2
Price framing
2
Purchase decision
2
Retail price
2
Retailing
2
Advertising effects
1
Beschwerdemanagement
1
Bonus premiums
1
Cognition
1
Complaint management
1
Consumer attitudes
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer service
1
Dynamic pricing
1
E-commerce
1
Electronic Commerce
1
Experiment
1
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
German
3
Undetermined
1
Author
All
Goldmann, Heinz M.
Bijmolt, Tammo H. A.
Monroe, Kent B.
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Cummins, Julian
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Franses, Philip Hans
5
more ...
less ...
Published in...
All
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Economic and business review : EBR
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
SOM research reports
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
6
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
7
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
8
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
9
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
10
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->