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person:"Goldmann, Heinz M."
~language:"eng"
~person:"Monroe, Kent B."
~person:"Neslin, Scott A."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
10
Konsumentenverhalten
10
Preismanagement
6
Pricing strategy
6
Einzelhandel
3
Gerechtigkeit
3
Justice
3
Retail trade
3
Theorie
3
Theory
3
Einzelhandelspreis
2
Kaufentscheidung
2
Online retailing
2
Online-Handel
2
Price fairness
2
Purchase decision
2
Retail price
2
Advertising
1
Advertising effects
1
Brand
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Conditional rebates
1
Consumer attitudes
1
Consumer utility model
1
Customer satisfaction
1
Customer service
1
Deal proneness
1
Decision under uncertainty
1
Decomposition method
1
Dekompositionsverfahren
1
Designation of origin
1
Dynamic pricing
1
E-commerce
1
Electronic Commerce
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Entscheidung unter Unsicherheit
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German
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Goldmann, Heinz M.
Monroe, Kent B.
Neslin, Scott A.
Usman, Osly
12
Kind, Hans Jarle
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Cummins, Julian
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Franses, Philip Hans
5
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Journal of retailing
3
Journal of the Academy of Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Economic and business review : EBR
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Relevant knowledge series
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
2
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
3
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
4
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
7
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
8
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
9
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
10
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
1
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