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person:"Grönroos, Christian"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Services"
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Search: subject_exact:"Value stream mapping"
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Consumer behaviour
Customer integration
Services
Betriebliche Wertschöpfung
18
Value creation
18
Dienstleistungsmarketing
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
7
Services marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Customer value
5
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Dienstleistung
3
Service logic
3
Value co-creation
3
Bundling strategy
2
Konsumentenverhalten
2
Leistungsbündel
2
1970-1979
1
B-to-B-Marketing
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Business-to-business marketing
1
Communicating value
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
1
Customer data
1
Customer resource integration
1
Dienstleistungsqualität
1
Direct interaction
1
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3
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2
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Article
9
Book / Working Paper
2
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Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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1
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Language
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English
11
Author
All
Grönroos, Christian
Reichwald, Ralf
13
Polese, Francesco
10
Vargo, Stephen L.
9
Hajli, Nick
8
Helkkula, Anu
8
Piller, Frank T.
8
Ramaswamy, Venkatram
8
Carrubbo, Luca
7
Edvardsson, Bo
7
Le Nguyen Hau
7
McColl-Kennedy, Janet R.
7
Akaka, Melissa Archpru
6
Bruhn, Manfred
6
Ihl, Christoph
6
Jaakkola, Elina
6
Mele, Cristina
6
Tronvoll, Bård
6
Babu, Mujahid Mohiuddin
5
Bonamigo, Andrei
5
Busser, James A.
5
Cossío-Silva, Francisco-José
5
Cova, Bernard
5
Dey, Bidit Lal
5
Fließ, Sabine
5
Gustafsson, Anders
5
Hadwich, Karsten
5
Horbel, Chris
5
Hughes, Tim
5
Itani, Omar S.
5
Jacob, Frank
5
Kleinaltenkamp, Michael
5
Maglio, Paul P.
5
Perdue, Richard R.
5
Roy, Sanjit
5
Shamim, Amjad
5
Shin, Hakseung
5
Shulga, Lenna V.
5
Thaichon, Park
5
Witell, Lars
5
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Published in...
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Meddelanden från Svenska Handelshögskolan
2
The journal of services marketing
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
The Routledge companion to strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer
;
Grönroos, Christian
;
Hilletofth, Per
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960
Saved in:
2
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
3
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
4
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
7
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
8
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
9
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
10
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
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