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person:"Griffith, David A."
~person:"Keegan, Warren J."
~person:"Manrai, Ajay K."
~subject:"Cross-cultural management"
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Cross-cultural management
International marketing
52
Internationales Marketing
52
Welt
11
World
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Marketingmanagement
9
Marketing management
8
Globalisierung
7
Globalization
7
Multinationales Unternehmen
7
Transnational corporation
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Advertising
6
Consumer behaviour
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Cultural identity
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Interkulturelles Management
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Konsumentenverhalten
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Kulturelle Identität
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Marktforschung
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USA
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Griffith, David A.
Keegan, Warren J.
Manrai, Ajay K.
Ball, Donald A.
7
Usunier, Jean-Claude
6
Geringer, John Michael
5
Minor, Michael
5
Johansson, Johny K.
4
Lee, Julie Anne
4
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Manrai, Lalita A.
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Mooij, Marieke K. de
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Noskova, Elena Viktorovna
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Journal of global marketing
2
Journal of international marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
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ECONIS (ZBW)
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
3
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
4
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
5
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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