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person:"Gruber, Marc"
~person:"Srinivasan, V."
~person:"Wilken, Robert"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint analysis
20
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20
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8
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8
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4
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4
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Gruber, Marc
Srinivasan, V.
Wilken, Robert
Huber, Frank
35
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28
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28
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24
Gustafsson, Anders
24
Teichert, Thorsten
22
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20
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17
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11
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11
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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4
Fundamentals of marketing research ; Vol. 6
3
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2
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1
Entrepreneurial teams and new business creation
1
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1
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business venturing
1
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1
Legends in marketing
1
Research paper series / Graduate School of Business, Stanford University
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ECONIS (ZBW)
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1
An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir
;
Srinivasan, V.
;
Ghosh, Pulak
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 325-335
Persistent link: https://www.econbiz.de/10011734857
Saved in:
2
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
3
What is an attractive business opportunity? : an empirical study of opportunity evaluation decisions by technologists, managers, and entrepreneurs
Gruber, Marc
;
Kim, Sung Min
;
Brinckmann, Jan
- In:
Strategic entrepreneurship journal : SEJ
9
(
2015
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10011490051
Saved in:
4
Adaptive self-explication of multi-attribute preferences
Netzer, Oded
(
contributor
);
Srinivasan, V.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003654840
Saved in:
5
Was bedeutet Internationalität in der Managementweiterbildung? : eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen
Schmid, Stefan
;
Wilken, Robert
;
Dammer-Henselmann, Monika
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009742955
Saved in:
6
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
7
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
8
How experience shapes the subjective evaluation of business opportunities
Gruber, Marc
;
Kim, Sung Min
;
Brinckmann, Jan
- In:
Frontiers of entrepreneurship research 2010 : …
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10009244570
Saved in:
9
Venture capitalists' evaluations of start-up teams : trade-offs, knock-out criteria, and the impact of VC experience
Franke, Nikolaus
;
Gruber, Marc
;
Harhoff, Dietmar
; …
- In:
Entrepreneurial teams and new business creation
,
(pp. 60-84)
.
2009
Persistent link: https://www.econbiz.de/10003817557
Saved in:
10
Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10003787220
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