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person:"Hofe, Klaus G."
~language:"eng"
~person:"Taylor, Charles Raymond"
~person:"Wilson, Rick T."
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Hofe, Klaus G.
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1
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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2
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
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3
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
4
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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5
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
6
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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