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person:"Holbrook, Morris B."
~person:"Bauer, Hans H."
~person:"Loureiro, Sandra Maria Correia"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
178
Konsumentenverhalten
178
Deutschland
49
Germany
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Brand management
43
Markenführung
43
Brand image
35
Markenimage
35
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Holbrook, Morris B.
Bauer, Hans H.
Loureiro, Sandra Maria Correia
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Mattila, Anna S.
95
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Hollebeek, Linda D.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Legends in consumer behavior
16
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Psychology & marketing
5
International journal of hospitality management
4
Marketing : ZFP ; journal of research and management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Management Know-how
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Association for Consumer Research
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Baltic journal of management
1
Brands : interdisciplinary perspectives
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cogent business & management
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
EuroMed journal of business
1
European retail research
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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ECONIS (ZBW)
178
USB Cologne (EcoSocSci)
2
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
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2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
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8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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