//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Huber, Frank"
~person:"Drèze, Xavier"
~person:"Krafft, Manfred"
~person:"Papenhoff, Heike"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
20
Loyalty program
20
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
9
Konsumentenverhalten
9
Deutschland
7
Germany
7
Kundenbindung
5
Inter-firm cooperation
4
Kundenkarte
4
Unternehmenskooperation
4
Kundenmanagement
3
B-to-B-Marketing
2
Bonus
2
Business-to-business marketing
2
Conjoint analysis
2
Conjoint-Analyse
2
Customer value
2
Einzelhandel
2
Experiment
2
Kundenwert
2
Retail trade
2
USA
2
United States
2
Verbraucherverhalten
2
Absatz
1
Airline
1
Anreiz
1
Austauschtheorie
1
B2B marketing
1
Bewertung
1
Business-to-Business (B2B)
1
Cognition
1
Computerspiel
1
Customer relationship management
1
Customer retention
1
Customer satisfaction
1
Customer tiers
1
Dienstleistungssektor
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
13
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
6
Aufsatz in Zeitschrift
6
Hochschulschrift
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Fallstudiensammlung
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
German
14
English
6
Author
All
Huber, Frank
Drèze, Xavier
Krafft, Manfred
Papenhoff, Heike
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
Ieva, Marco
4
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
Customer engagement marketing
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Gabler Edition Wissenschaft
1
Harvard business review on retailing and merchandising
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Kundenmanagement & Electronic Commerce
1
Marketing - wie Sie Kunden gewinnen und halten
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Reihe: Marketing : MAR
1
Research
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
4
Die Relevanz von Kundenbindungsprogrammen im Pricing : eine varianzanalytische Untersuchung der Aviation-Branche
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011639663
Saved in:
5
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
6
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
7
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
8
Szenarioanalyse als Prognoseinstrument mit einem Beispiel zur Kundenbindung
Lübke, Karsten
;
Papenhoff, Heike
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 185-201)
.
2015
Persistent link: https://www.econbiz.de/10010488965
Saved in:
9
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10009672872
Saved in:
10
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->