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person:"Huber, Frank"
~person:"Krafft, Manfred"
~subject:"Customer retention"
~subject:"Customer tiers"
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Search: subject_exact:"Kundenbindungsinstrument"
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Customer retention
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Kundenbindungsprogramm
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Huber, Frank
Krafft, Manfred
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
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Kundenmanagement & Electronic Commerce
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ECONIS (ZBW)
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
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