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person:"Hubert, Anita Mirja"
~person:"Plassmann, Hilke"
~person:"Senior, Carl"
~subject:"reverse inference"
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Search: subject_exact:"Neurobiologie"
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reverse inference
Neurowissenschaften
32
Neuroscience
31
Consumer behaviour
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2007-2014
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Affective Pain-processing Pathways
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Hubert, Anita Mirja
Plassmann, Hilke
Senior, Carl
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ECONIS (ZBW)
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
2
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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