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person:"Johansson, Johny K."
~subject:"2008"
~subject:"International market entry"
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2008
International market entry
Internationales Marketing
14
International marketing
13
Brand
5
Markenartikel
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Welt
5
World
5
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4
Cross-cultural management
4
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1959-1987
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2000-2009
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Johansson, Johny K.
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Voeth, Markus
6
Büschken, Joachim
5
Fuchs, Manfred
5
Zentes, Joachim
5
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Kraus, Sascha
4
Pezoldt, Kerstin
4
Solberg, Carl Arthur
4
Alon, Ilan
3
Apfelthaler, Gerhard
3
Bell, Sandra
3
Bennett, Roger
3
Bouncken, Ricarda B.
3
Dominguez, Noémie
3
Gnizy, Itzhak
3
Griffith, David A.
3
Kotabe, Masaaki
3
Kuivalainen, Olli
3
Li, Tiger
3
Lingenfelder, Michael
3
Marinova, Svetla Trifonova
3
Martin, Silvia L.
3
Mayrhofer, Ulrike
3
Moffett, Michael H.
3
Mohammad Falahat
3
Rishi, Bikramjit
3
Samiee, Saeed
3
Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Vescovi, Tiziano
3
Aggarwal, Vinod K.
2
Ahlert, Dieter
2
Ambaye, Michele
2
Angulo-Ruiz, Fernando
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McGraw-Hill/Irwin series in marketing
2
Handbook of marketing
1
Handbook of research in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
2
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
3
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
4
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
5
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
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