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person:"Kabst, Rüdiger"
~person:"Zweimüller, Josef"
~subject:"Advertising effects"
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Advertising effects
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Kabst, Rüdiger
Zweimüller, Josef
Baum, Matthias
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Human resource management
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ECONIS (ZBW)
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
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The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
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